Optimizing for the browsers in the target market is something very important to look at when you are trying to bring more traffic into your website.
Search Engine Optimization (SEO) which includes Social Media Optimization (SMO) also as a subset in my definition of SEO, is useless if the website does not appear correctly in the browsers of the target market as they will come to your site but will not be able to access or use it properly. So this is also another key aspect related to getting more traffic into your website.
Few important notes are as follows;
- You can not optimize for all the available browsers and versions that is available in the world (Including numerous Browsers which are used by minorities and older version like IE4 or IE5).
- You have to pick and choose the browsers and the versions applicable to your niche.
- If you are using well known frameworks such as WordPress which is used for my blog, the platform itself will handle the majority of the browser compatibility. But since this is not your platform you will not have the greatest flexibility, but you will hardly need that 🙂
- If it’s something that can not directly handled with a platform, you will have to do the tedious job of doing that by your self.